People. Process. Service.
People. Process. Service.

Episode 13 · 2 years ago

Entrepreneurship is About Cleaning Toilets

ABOUT THIS EPISODE

For Michael Gorton, summing Mt. Kilimanjaro was his second largest accomplishment while on his journey to Africa. That week-long trek to the top resulted in the formation of Teladoc, a telemedicine company that connects patients with remote physicians.

Gorton joined Tyler Kern, Bill Kasko, and April Melton on this episode of People, Process, Service, a Frontline Source Group podcast.

“In the beginning,[the idea] was that every downtown should have a room where people can walk in and see a remote doctor,” Gorton said. “We spent two years building and testing the model, because we knew it was going to be controversial.”

Gorton noted how he and his collaborators tested the model for years, nailing down their processes. He admitted that they took the controversial perception very seriously.

“We knew we were going to change the world. The board of medical examiners knew we were going to prison,” Gorton said.

The Teladoc team decided to approach the various state boards of medical examiners by taking every concern as seriously as possible and consulting with the most talented and respected clinical physicians and doctors in public service.

“We got some of the best doctors in the country,” Gorton said.

Now, Gorton is focusing on much larger goals, literally. His current operation, Back To Space, is aiming to motivate young people to return to space the way they did in the heyday of the Apollo missions to the moon.

He motioned that, to be an entrepreneur, one needs to be willing to clean the toilets in the morning, negotiate the million-dollar deal in the afternoon and, perhaps one day, even walk on the moon.

Listen to the full interview for the rest of the story.

No matter the industry leaders need to hold these things dear. Who we serve, how we serve, why we serve? This is people process service, a frontline source group PODCAST. Everyone, welcome to another episode of People Process Service. I'm tyler current. Bill Casco is here. Oh, tyler, hey bill, how are you? I am on my countdown start of vacation. Are you really excited? When do you leave? Six Am tomorrow morning. Awesome, we are excited. Awesome. I leave from Mexico tomorrow, do you? Yeah, okay, well, you're going to have sun? Yeah, I'll be in the rain, it looks like. So really, we'll see who comes back with a better Tan. Where you gonna go outside at all anyways? Yes, no, better what I promise? Well, we'll have to do a little Tan test. He will do it. Will do a debrief are in a couple, in a couple weeks. But we are not here to talk about our tans. We are here to talk to another fantastic guest that we have here on people process service. His name is Michael Gorton. He's the CEO of back to space. Michael, thank you so much for being here. Thank you. I think that's just one of his companies. Oh, I know, right, right. It's like a whole plethora of stuff here. So what I May? We have? Well, there's twelve in the past, right, but I sit on the board of serveral. I don't even want to count. Right, okay, it's kind of like it more than twenty. Yeah, if if I started saying the names of companies I'm working with right now and I miss one, somebody's gonna be mad, like the Academy Awards. Right. You know, it's also interesting. You've got a Undergrad from University of Texas, right, correct, a graduate degree from Texassling, HMM, and another undergraduate degree from Texas Tech, where I have yeah, we have here. We got like a lot going on. I did physics at ut OK, did engineering at Texas Tech, bright bachelor's, okay, and then I did my graduate work in physics at Ut Dallas, and then I went to Westland for law school, but am bought my law school. So now, I mean go figure this one. I'm I'm a Longharm, I'm an aggy. So those two, I mean, how do those do? Were right, right, right, right, and a red right, and a red radar on top of that. You are can we call it confused. Yes, that so so you what? I don't even know what to ask about that. I mean you just were trying to figure it out. Now we weren't sure now what I would when, when I was a young boy scout, I decided I wanted to be the first person on Mars. I saw Neil step out on the moon and I went I'm going to do that on Mars. And my boy scout later was a sundred and thirty pilot and he said here's how you do it. Become an engineer, a scientist and a medical doctor. So I got the first two down then, and then I'm like, I don't want to practice medicine. So, so, so, with our whole podcast program that we do about people and process service, let's just jump into the people part, because obviously this person really made a big influencing you and I'd like yeah, yeah, and and they pointed you in this direction with a dream that went so far. But then what made you go into the entrepreneur side? I was in law school and I took an international trade class. I called a friend of mine in Mexico and I said, for my project I got to send you some computers. I sent him a few computers and and then he called me and he said send me more and I went right now, I'm not sending you more. And it goes. I sold them. We can make money doing this. So I start call Steve Jobs at the same time. Saving was partner, I know, but I started making money and I thought, you know, I don't need to be incorporate America. So, Tyler, the one little part I don't think you mentioned is the company that probably is most widely known or heard of that Michael started, and that's teledocts correct. Yeah, so that's the medical piece were and what was the idea? I mean, how did that idea come about? I had...

...just sold a company called Internet global and made a lot of money and I called a bunch of friends and said let's go climb Kilimanjaro. One of them was a high school buddy of mine who, okay, I'm sorry, that's just not the first thing I'm thinking. I know, I don't mean. What are you talking about? You sell this huge company. Yeah, and make a ton of money. Yeah, and you know, I want to go climb a mountain. Yeah, really hard mountain. Yeah, they don't let you do Kilimanjaro and less than a week, right, like you have to stop at various elevation points to alimating that sort of give stops. Yeah, exactly, no, you can. They're they're actually on Kilimanjaro. There is something called the Coca Cola route. It's not for me, you know. I wanted the heart. What's the hard route, with the ice and the difficulty. And so that was five days on the mountain. Hold. Ok. How many friends went with you? I took a team of five. They're still friends. Yeah, are you go? Did they like you after? We had a great time. Okay, the yeah, it was. But so so Dr Brooks, electrical engineer, MD, is with me and the whole way he's saying we got to build this company. It's called Cyber Medical Services and and you know, I thought it was a stupid idea, right, but hey, but he changed my mind. Okay, and was that because you're all away the top on a side of a mountain and let's change the name of the company to tell a doc wow. So, yeah, so we started at basically on the side of Kilimanjaro. Wow, awesome that I see. That to me is like the coolest thing to hear. Yeah, on this climb of course you have plenty of time to think. Yeah, and argue and our kist no back and for an ally not agree on a name. So you come up with this name in the idea, and what was the discussion about the idea of what you wanted this company to be? Well, in the beginning it was every downtown should have a room where people can just walk in and the doctor's remote right, and but evolved into a telephone, a patient and a medical record. Okay, then the doctor calling. So how did you what was the first step in starting something like that? We actually spent two years building and testing the model because we knew it was going to be controversial, and people have heard me say this a lot. You know, it was so controversial that after we tested it on a couple hundred patients for two years, we knew we were going to change the world and the Board of Medical Examiners knew we were going to go to prison. So right, you know, it's it's pretty disconcerting when you walk into a room full of medical doctors that have law degrees and you tell them how you're going to change the world and they tell you if you do this, you're going to prison. Yeah, that's when you knew you had it. Yeah, that's when I knew it. That's the moment you went we're onto something. Yeah, that's right, we are going to disrupt everything that takes place. Yeah, so the product, if you don't know, and I don't mean maybe people don't, have never heard of it. To me it's just genius. I remember hearing about it a few years back. I don't remember when. I know we were going through maybe our insurance renewals and it was coming up and I had employees asking. We have blue cross and Blue Shield and we may have had united at the time, I don't remember. But the number one question are we going to have tele doc at it on and I was like tell what is tell it, what do you talking and I've never and then they started telling me about it. I said that sounds genius. I don't know what, I don't know. Let's find out, and I think that was the first year that we were able to do that. We had to be to pay extra forward or something, but I said, I don't know whatever it's going to cost. mean it just sounds reasonable, but it also is very convenient, especially for parents with young kids or working people that can't be away, don't have the schedule of the ability. But you guys really found a niche in a way to do that right with well, in the beginning it was controversial. Also the Board of Medical Examiners didn't didn't get it and and it was hard for the patients to and and even, in some cases, for some of the doctors.

But we had some very brilliant people. You like people process and service, and so we got some of the best doctors in the country and I remember one of the physicians telling me that your patient, if you listen to the what they're telling you, will tell you what's wrong. You know the symptoms, let them talk and and therefore a significant percentage of the time all you need is a telephone and a medical record. So you understand the base right and and that's the way it's turned out. You know, the great news is were eighteen years and to the tele medicine that we created with Tele ADOC and there hasn't been a single MED MED mal suit. And so you can't really can't say that about anything else. And I know or I know where it is. So but eventually there will be one, I'm sure. But I mean think about the tens or maybe even hundreds of millions of consultations that have been done now with zero there's no math like that anywhere else in man. It's the technology, right, that changes in the world, changes around you, and that's an industry that needed to change as well and embrace that because when you think of the GDP that's not generated because of these individuals not able to go to work but able to utilize this technology to get them better and then they're able to go back to work, the difference they make in society into the world is a huge number. Yeah, of Working People in an economy like this. That you solved a problem, but you really solved a problem. Well, here's the analogy I used to tell people back then, because the things that we treated were simple. So in Texas we know, you walk in the Front Yard, you see a little mound, you know it's fire ants, right, you go back in your garage, you got something you know die as an honor. I don't know what it is, but you put it on the mound and and it's gone. In medicine. You walk out in the Front Yard, you see this mound, you call the Pentagon, they send, you know, a hundred soldiers with tanks and air support. Right, and that's and, and you just said it a minute ago. You went to the doctor for for the for something simple and they wanted to charge you fifty five hundred dollar. Right, right, and and what we said was there's lots of simple things that we know what they are. The doctors going to listen and the doctors going to know, right, and we can solve it like that. People are using your service because I believe they have thyroid cancer. HMM, you're it. That's not the service you're talking about provide. Now, I've got a sore throat, I'm running a fever. Right, sinus infection. I know it what it is. I get them all the time this time of the year here wed and that's the majority. One of my favorite early cases was a guy who woke up his toes were tangling. His wife said go to the doctor and he gets said now, I have important meetings, and she said we'll try that new TELEDOC service. So on the way to his meeting he calls our doctor and the doctor says, do what your wife said, stop, go straight to the ER, right, and and he was having a stroke. And and the doctor the admitting doctor said, you know, fifteen minutes later you probably wouldn't have made it. So it saved his life. So could our doctor trade it? No, but he hurts symptoms and he said, whatever you're doing, drive to the Naris simmerency room right now. And it saved his life. So when you when you went through the ups and downs of states saying you couldn't practice or or fighting it with, yeah, possible legislation, all these other parts, what did you guys? What was the stance that you took? I mean, what was the well, first of all, when when people asked me back then what kept me up at night, it was exactly that. Right, right. I know there was going to be a share of for somebody coming in saying, you know, this state is after you. Right, and and our position always was that you don't win battles against boards of medical examiners. They have their own court system, have their own judges. You lose if you fight. And so if if they serve you with papers and then you call them and you say, how can I help you? What can I do to man you add right,...

...right, and we did that a lot. Ask for free of this later. Well, because you had the people behind you though, right. So people is an important thing. You know, imagine that you get pulled over by a police officer and you start swearing at him. You know what's going to happen. You're going to end up with a fistful of tickets or maybe even get carted off right. But if you roll down the window and you say, I'm sorry, officer, I was in a hurry. Oh, do you know my cousin who works over increasing number and and so we thought of it that way. What what we did early on was we said, let's get the best doctors in the country who believe in what we're doing, and when a board calls us, let's bring one of them with us. Let's bring a surgeon general or an HHS secretary, and and so we did. So, when you when you think, it's just mind boggling to me to think about trying to roll something like that out, because you have the insurance companies involved and the states and in all every state with a different law, every stay, with a different board. Yep. And so how how did you bring or where did you find the right people to do something like that, to bring into set up that infrastructure? That's need. Yea. Well, we a lot of it. We had to invent okay, and so imagine the beginning when we wanted to say we were in fifty states and we have three patients in Idaho and we at the time we were guaranteeing three hours or it's free. But internally in our offices we were saying ten to twenty minutes. That's what we wanted our turnaround time. So you go and doctor call, yeah, okay, you go into the queue. We want the doctor to be calling you in under twenty minutes. And and we were succeeding. But how do you do that? How do you train an Idaho physician to see two patients that may call in every other year? It's impossible. So we created a program we called Super Doc, where we'd get our best doctors and we'd say we will do all of the work, all the paperwork, pay all the money to license you in as many states as you want to work. Well, and so our super docs, you know, we would that they were all over the country and we had doctors license in fifteen, twenty states. How did the doctor? I guess that Middle Cook Community, not the board. How did they embrace the product? They loved it. Okay, yeah, because, if you think about it, what ultimately won the battle with the board was US re educating them that doctors have been doing this since the invention of the telephone. They just haven't been doing it as well. Right, you know, doctors have limited time. They can work a day, they don't work twenty four hours a day. So Dr Jones Calls Dr Smith and says, Hey, I'll cover for you on Tuesday night if you cover for me on Thursday night. Right. And and the boards have known. If I'm Dr Jones has patient and I get Dr Smith on Tuesday night, the board's okay with that. Doctor Smith doesn't know who I am, he doesn't have my medical record, he's not going to get paid for it, and but the board is okay with him treating me. So now what we've done is we fixed it. So now Dr Smith gets paid, he has my medical record. That you know, my medical record gets updated and I get a better experience and now I know he's going to call me back in twenty minutes. So we put all those pieces together in that process with those people take make the love to make a service. Does it makes sense. It makes perfect at yeah, so I mean because to me it's all about the money, I mean, and all of the controversy you would hear over time about the product, at the end of the day it was just, I felt, like money. They just wanted money. It wasn't anything else, and you were giving something that was extremely reasonable and cost yeah, whether you had insurance or not wasn't really a part of the whole thing. I mean it was. It was open to everybody and it was a service that was out there. But when it when? I know in Texas I remember hearing that they were going to try to pass legislation or something to outlaw at one time and we had heard that from our insurance come that's right brokers, and I thought that is ridiculous, that is...

...absolutely insane. The people of the state will not put up with that. They have been using a product that works. No, obviously somebody's not getting paid. There's something here that probably there's another story there, but we have now that one. I will tell that one up, like I just I'm just the infrastructure to build that out. To me, is what's very interesting as well, because you really took that idea and then we're able to make it spread and when the people enjoyed using the product. It just became a word. To me, the Tele Adoc idea is going to become a word like a zerox. Yeah, it's the word that's used now, even though that's not the same product, because there are other products that are out there correct, but they don't. They refer to it still as Tele Doc. We offer Tele Doc, you do, and then you look at it and go that's not what you call it. Yeah, but that's what it is. I mean you really created something that is it's the the zerox thing. To me. It's the the word that's and and so you were talking about you were talking about dollars and so try to imagine this. When I left tell doc we were still charging thirty five. I think it's forty now, right, but the average primary care physician when I was building teledoc was making about a hundred forty eight thousand, two hundred fifty thousand dollars a year to work ten to twelve hours a day, you know, be on call and the weekends etc. Right, and our best doctors were working eight hour a day, five days a week. Take four weeks of vacation off and they make to fifty hmm. So they were making more money working at home. But but remember my fire ant analogy. Right. So you walk into the clinic and and you're paying a hundred ten dollars for that visit. But look at all the things you're paying for, right with tell a doc it's a doctor at home with his computer or her computer. Absolutely amazing story with that, really, I know, so mind blowing. So you, I mean, I could, we could talk. I couldn't. And this going to be it's I know. And before we started recording you were kind of going into, I think, probably maybe some of the Beta stages where you guys were talking about connected. Imagine you're, you know, a long road trucker and you have to figure out, you know what, what pharmacy that trucker could go to and what parking lot could fit the truck. And Right, you know what state, which direction they were heading with the going east, west, north south. But that's a differentiator, right. I mean they created a product that was going to be that was going to distrupt, disrupt the market place number one, and then they became the differentiator that you went above and beyond right. And and from my side, I think about it from a staffing piece. First of all, you've got all of these doctors to engage. HMM. Then you have to build the infrastructure just from a network of phone systems to go out everywhere. And then it just it just because it's just huge. So today, when you look at Tele a doc and you think about where is it today? Thirty some odd million members. And I I don't have as close a connection to tell a dog as I would like to have. Okay, but I was. I was in they their offices are just north of town here in Louisville. Yeah, and I walked in there one day and a hundred thousand square feet. You know, all these it just you know you do. You go started on a side of a mountain. Guys, yeah, I know you and and and you build it. You build a company. It's your baby. So you watch it being born. And yet and you have to do all the things like changing the diapers and right and you know, watching it fall down and skin its knees and then, and then you see this beautiful facility and you think this is this is that's a dream. It comes true, right, because when you're an entrepreneur, you you worry about every little piece. You do and no one else understands and it's difficult. Yeah, and you know you...

...you were for our industry. Going through the great recession was horrific. I think that your healthcare side at least, you're pretty safe up and down. Other than you had a lot of, as you said, issues. You never know if they're going to hit you right because we're going to change laws. But when you're an entrepreneur and you're starting something about and building it out, it's the little things that you that do bother you as you're building it. Is the service correct? Are they answering the questions right? Is the phone being answered quick enough? Other people are like, it's fine, they'll answer the phone in a few minutes, don't worry about it. I freak out. Still. I'm like, I think that's I think that calls like ringing three times. What's wrong? First Rink, pick it up. Yeah, it's the only waiting far, you know. And others don't understand that, because when it's in your blood and it's your baby, yeah, it just doesn't matter. And and so from a service perspective, you know you have bumps. There are mad customers and our policy early on was if there was a mad customer, bring them to me. If the CEO can call a customer and say, tell me what happened, tell me why you're upset, I'll give you free tell a doc for a year, it always turns them around. And and you know, it doesn't matter if the customer is wrong or right, the customer is always right. You have to know how to do that in your service, the service side of your of Your Business. Yeah, so you still if you stepped out of the business then for what's happening there? How much? And I have. Yeah, when you look at it now, though, does it really just does it make you really, really proud, or do you still go gush kind of miss it a little bit? or well, you know, I miss it, but it's still my baby. Yeah, and the the guy that I help pick the replace me. Yeah, it's still there. He's worth a lot of money, so I'm very happy about that. It's kind of like I I was always worth his kind of money. Have you ever called in to use the service? That's what that was one of my questions I wrote out. I was like, I got asked, have you ever done it? Have you ever? You just never get sick. Probably do you in the beginning. I did. Yeah, but I know it's too many doctors. I you know, I don't have to do that anymore, right, yeah, I just call it. I just call one of the doctors directly. So you step out of that business and you decide I'm going to kick back in that do anything. No, you don't know right. No, no, I mean. And so how many books have you written now? Six? Six, okay, and we got multiples that are on Amazon's top solar list, to have have made the top the best seller. Okay, you know, both in the top down. We're going to stick with MULTIPLESCA. I tell you, guys, you gotta check them out on Amazon. So you step back, you write some books and you decide to I didn't step back, I went right into the next gay. Stepped out of that. Yeah, but you jump into this new next business. So tell us about that. Well, so the the one that I'm really passionate about right now. It's called back to space. Okay, and fundamentally, as as an engineer and a scientist, I see across America that twenty five years ago we used to produce more scientists and engineers and anybody in the world. The baby boomer generation created more science, technology, art, music then the entire history of mankind combined. So look at thirty five thousand years of history was totally eclipsed. Everything they did was totally eclipsed by one generation. Well, what happened in that generation that was so magical, so powerful, and isn't happening now? I mean we joke about the millennials all the time, but you know, it's a pretty serious problem. Right, if you go to China right now, well before the coronavirus, if those young kids want to change the world, they want to be scientists and engineers. If you ask American kids,...

...they want to be Youtube influencers. So we've done something wrong. Yeah, and and how do we fix it? And I think the the thing is when we were young we believed we could do anything. We watched impossible things like man going to the moon and the transistor and, you know, all of these cool things Atari in the microwave oven. Just throw us. Yeah, Pong, yes, palm is my favorite. Yes, you know the guy first remote control in our home and as a color TV I never got and so you know, Pong is right right. Was Built right here in Dallas by a guy named Bob England, who's okay, I was supposed to have lunch with him today. In fact, I was supposed to come from my lunch with Bob to this, okay, and Bob was sick today. Sokay, didn't you should have called tele a document have been fine. I know. Actually, right, hey, Bob, if you're listening, bringing it full circule. Yeah, no, I did not know that. That's incredible. Yeah, yeah, so you this this new company yet? So, so what is backspace? Is All about inspiration. But we're doing we're doing three things, and one of them is part of being here today, is learning the digital space. For me, right, because because that's that's where people are these days, and so we are trying to learn how to inspire in the digital space. But we also have a TV show that we're working on, and to me this is the most fantastic thing you can imagine, because anybody who's seen amazing race, the great thing about amazing races. You sit on your couch, you watch those challenges on amazing race and you go, I could do that, I could do that. And so imagine the producers of amazing race, who are part of our team, that are so good that they could do that. I could do that, but make it science challenges and things that astronauts do. But everybody sitting on their couch going, I could do that. And and so why is amazing race the most popular reality TV show right now? Because everybody goes, I could do that, I could win, I could get a million dollars. And in our particular case we're going to do the same thing with the same brilliant producers, but we're not going to give them a million. Don't no, no, we're going to give them a ticket to space. That's and that has never been done before. Wow. So you know, this is you know, this is the thing that everybody that's going to make everybody's skin tingling. They're going to go this inspiration, right. But the other thing we're doing that that I think you know. We just sort of did this kind of for fun. We started looking at there's a local group called dude perfect that we wanted to do a challenge with. They launch rockets and do stuff like that, and we decided to build this map of the moon and in the beginning it was going to be twenty five feet by twenty five feet, which is a big map for I know you've got a map hanging on your wall. It's wet, six by four something like that. So twenty five feet. But then we thought, you know, what's the biggest map on the planet? It's twenty one thou square feet. That's huge, right, right, I mean you, I think that's that's that's bigger than most people's lot where they live, but it's bigger than three houses, right. And so we said, okay, let's build something bigger. So in Jacksboro, Texas, just north of Fort Word, we are going to build a twenty five thou four Hundred Square foot map of the moon. Wow, yeah, complete with virtual reality. So you can walk onto that moon, you can pick your phone up and get a Selfie with Neil Armstrong and the earth in the background. That's our the lunar law module. Or you can you can put strap on a vest and see what it's like to you know, you way on six. We're talking about losing weight, right, right, go to our lunar a looser way to be really scape experience in Jacksboro. Put on the vest and you'll way one six. So if you weigh one hundred and eighty right now, that you'd weigh thirty pounds. On me. He's been very kind. ha ha ha. What is the fascination right now with space? That the big movement that's taking place about going back to the moon the Mars. That makes sense to me. We have never landed there.

I get it. But there's a there is a large presence right now of discussion that takes place around the moon. Is it just time to go back? Is it changed as well? Somebody on the dark side, the intellectual dark web, to Elon Musk and all that's friends. You know, Kennedy sort of spark this thing when he said we choose to go to the moon. We choose to do these things not because they're easy but because they're hard, and those kind of words got into our bones and inspired a generation. But now we have an administrator at NASA named Bridenstein, who is I mean he's just he's says we're going to do this and it doesn't matter. He's like an entrepreneur, right, you know in government that aren't yeah, yeah, in government, which is just it's just crazy to think about it. But so Bridenstein for the entrepreneurs of the world. They gotta love this guy because he doesn't care what government obstacle gets in his way. He's going to go make this thing happen. Yeah, and so when he says we're going to the Moon in two thousand and twenty four, I believe it has. Elon Musk had a lot to do with it, as what you know. Yeah, I mean I don't think that Bridenstein could make it happen if it weren't for guys like Musque and Bezos and brandson. You know that. These guys are the Modern Day Thomas Edison. And finally, the space program that reach for going up high is in in the private world. I mean it's doable. It's we're a place where it seems like technology can get us there. Not. Seems like Musque is doing more launches than anybody right now. Right, I mean what he's doing is just it's just mindboggling. Right. Actually listen to a podcast the other day. He sort of what do we call that when we pull someone from a competitor to come work for us? Yeah, he pulls up one of the heads. Yeah, Pope Shank you. YEA, he post one of the head staffing business with. Yeah, it's called I know. Right, he poked one of the head guys from NASA to come work for SPACEX and they've been collaborating. But yeah, it's definitely happening. Yeah, yeah, there's no doubt. I mean that's where that movement, I think, is starting back, obviously to start happening. You're seeing it in engineering. You're seeing more kids going into engineering. You know, my son just graduated from University of Oklahoma with an engineering degree. I mean it's just he got in trouble in high school. Why they why did he have to go to know you? Oh well, Oh, you gave him money. Yeah, I'm like Texas, but no, he the many of his friends also went into this. And then more people we speak with recently I hear, Oh, they're my son's getting it, you're going to engineering, my daughter's going in engineering, and it's just it seems to be there's something that's building where they're going back to it. Finally, that's right. There is an awakening we and we have to keep pushing it. And it's interesting too, I think, because the educational system there was definitely some type of a flaw, of blip, something took place over the last fifteen, twenty years where some priorities weren't in line right with basics, math, reading, writing, I was kind of blown away the other day to learned that they weren't teaching cursive in school and they're n now they're going back to it, and kids and parents saying, I never it was something that they didn't teach me, and I'm thinking, how can you read the Constitution? I mean, this is this is should be. This was wrong. I mean this education is a big part of it, which gets them excited about stuff like what Wright right. It's the only way to do that. And and these young kids that are freshman, sophomore in college all the way down, they are they are changing it that. You know the they are not the millennials and and you know that. So everybody picks on the millennials and they probably deserve it to some degree. Honestly, my theory is it's...

...an easy target because I don't understand all the other ones that are in there. RIGHT TO JEN X X Y Z'S I don't look at at all. I just yeah, well, it's yours, since you right. Yeah, well, so I think it's a general right of passage for every generation to look at the next generation and say, lame it on them. These are the instagram bill. It's our fault. It's yours and my fault. We're the ones that raise the millennials right right now. We can pick on them all we want to, but we did it wrong. I never gave myself a participation trophy just saying it to me by somebody else, somebody older. But JEN Z is a little bit different than millennials. To that's that's your freshman and sophomore in college right now. That that there is a big shift of change in what they're interested in, in the work ethic and stuff like that. Well, we saw that they can take place over the last ten years with retail, where they weren't going to the malls, they were only going to try on the things. Then they weren't doing that. They were just ordering on I now they're back to go. They want to go to the mall and touch it and see it. They're still going to order online, but they still want to go in there and see things. So you're seeing that it's a change because of the digital age. That changed and where were they at a certain point? You've got the facebook generation, but then you have the Instagram, snapchat and Tick Tock, yeah, tick talk and to Tucky, tacky, whatever. I mean. It's just is that all of that changes. It happens, but it all seems to come back to the basics again, as history does. In many ways, that's correct, and so we see the same thing happening and it's like I think it's it's exciting to see, but it's exciting to see private entrepreneurs getting involved in this too. Yeah, and entrepreneurs have another new tool that that a lot of Marn Awera right now, called REGCF. And so this is the the if you talk to any entrepreneur, all of them have one pain point and that is where am I going to find the money to build a company? And raising money as always been difficult. I I just wrote a book on it called broken handoff and and you know why is it so difficult to do this? REG CF provides a brand new way of raising capital and we don't really have time to talk about it today, but everybody listening should go do a little research and it's it is going to change a lot for entrepreneurs because it allows you to if you're building a company and Dallas or Podunk, you now have access to people all of the world who are probably going to be able to understand what you're doing. Right. And if there's only a thousand people worldwide, they get it, but they help you fund the company, then you will be able to create something that wouldn't have been able to be created. And you know. So there's there's going to be opportunities through new capital Rais and regcf is going to do that. We can we spell that. Reg Regulation, okay, and CEF. Unfortunately, the CF is crowdfunding, which is not I'm not talking about Indygogo. And this is this is SEC and finra regulated capital raising. So you're kind kind of a publicly traded company. That's a regular buss. Yeah, just I've written some articles on it, so people can go to my linkedin page and and and I'm happy to anybody that wants. I'm happy to connect them to resources. You, you're out there and you're speaking with a lot of people and seeing a lot of entrepreneurs and being an entrepreneur, what is your feeling about the I guess we call the State of entrepreneur is mm in this country and the feeling behind it? Well, that you know, this country was built by entrepreneurs and and the great news is it's still being built by entrepreneurs. I mean we were talking about Elon Musk. He's an entrepreneur, he's on the top of the chain and for all of the others out there that are struggling, you know...

...somewhere out there is the next daylon musk. But yeah, I think. I think entrepreneurism is growing strong and there's a lot of resources all over. Then you know there's the capital factory and there's the wildcatters here and Dallas and there's things like that all over the place that are supporting entrepreneurs. I feel like there was a period ten years ago we went through kind of a dip. It's place and probably part of that was the great recession that caused the nightmare of the funding or being an entrepreneur and going through that and realizing you had payroll to hit and not sleeping in and knowing you had to do whatever we had to do to make it through that now. And so for some, I think it was difficult, especially a lot of people in that time and kids that watch their families looths loose things. I know I've had a lot of discussions with some of our employees that are younger, even as simple as talking about do you have a credit card? No, I would never have a credit card. Why not? I mean what if something at well, my parents during their recession. We would never I can't do that or not a bad thing. Just need to understand how to use it and so that it's that mindset sometimes of the change taking place over time, and I just worry that we're we don't we don't want to ever lose that because it is the backbone of this country. I mean, your stories are mindboggling and fantastic and it's wonderful to hear. And for some of us who go through it it's a longer trail, but it's okay. We all have our own destination or what we want to do with things, but having that idea and that light is such a fantastic and it is what this country is all about. Yeah, well, lessen, being an entrepreneurs way harder than corporate world. I've done bold and you know it. The entrepreneur cleans the toilights in the morning and negotiates the million dollar deals in the afternoon, and you have to be willing to do everything. Sometimes it goes back to clean the toilets at night of it. Yeah, I've had to do that many times. We have where we have higher highs and lower lows than the carpet world, and sometimes they happen in the same hour. I mean, I can think of times when I pulled into my office, I when I was building Internet level there. I had eighty employees working for me. I pulled into the office one day it was pay pay day and we didn't have enough money for payroll. And so you have to solve problems like that and you just can't you you can't, like, you cannot let the if you build this, you will go to prison. Comments Stop You. You just have to. You just have to get through it. Well, that's what makes you stronger. Yeah, I truly believe the great recession made us extremely strong as a company, in a core group and what we do, because we we came together right and we knew we're going to get through this when half of our competition went out of business. Yeah, and we said we're going to do whatever it takes, and when we look back, that's where you go. It was a blessing in disguise, because today, bring it on. Yeah, you know, whatever it may be, we're ready. That's right. As I'm telling you, that was the worst as had to have been the worst and if it's not, we know we can get through it. And when you start up something with a the space side of things and idea and a concept and have that dream, that's what it's about and it's probably just getting those one or two people in there with you that smile and go I get it, that make it all worth it at the end of the day. It's all worth that, trust me. Yeah, your companies are your children and you know that. The joke that I always may make is the Jason, the guy who's running tele doc, is worth a lot of money right now and I'm not, but until I get Alzheimer's, I still have the credential. Yeah, well, I don't know, I think I would. That was something. That's something. Like I said, I think that's going to become a word, something associated like the Xerox. Yeah, it's gonna come like a star bucks. When he somebody goes, I'M gonna get a starbucks and they're like just walking to get a coffee and it's not really...

...starbucks. It's it's the same thing. Yeah, I think it's just genius and brilliant and you should have been you should have already had an award for it something, because it truly is absolute genius idea. The fact that you did it, came up with the idea on a freaking side of a mountain, is also a great well, let's give Dr Brooks Credit. We're coming up with the idea. I hope Dr Brooks made some money on to for you. Okay, so Dr Brooks still has its stock. So he's okay. He's retired now. He's not taking phone calls anywhere. I'm probably not only only Michael's calls, because he's a personal doctor. Yeah, yeah, that, you know, having that personal doctor on your speed dial is a great yes, it is going to be a big shot out there to my doctor Soulby, who I could speed dial him quickly. So it makes a difference. What what do you see down your path in the future? Here you've got this one project, but is there anything else? So you still want to do that? You're thinking about and it's kind of like hey, so you know, we talked a little bit about space. I think right now this part of backto space is inspiring, but we're about to see a whole next generation. So we talked a little bit about the TV show and if you win, you could have a ride, you know, up to the edge of space and back. But think about over the next ten years you're going to have the first rides will be up to the edge of space and back, and then around the earth and then around the moon, then landing on the moon and then to Mars and then on to the and so I think we're going to see a lot of opportunities there. Yeah, and so, you know, I'd like to play a role in that. Write some more books, some fiction, some some, you know, not fiction. But do you do you ever think about retiring? Oh, no, I love it now because, I mean in reality, if to me retirement is probably when I left the corporate world back in the S, because I've just been having fun since. What how many? How much vacation time do you take here? Do Days offer? What's a vacations? Yeah, so there's no vacation. I mean, like I heard your staff saying you're you're going to Hawaii, right, and you're going to be working. Why? Yeah, so it's never really a vacation. Yeah, it's, but it is to me, and you said that it's your base be. Yeah, and so I can be away and still feel like I'm having a vacation and I work it. It's just part of my life. It's never going to go away, right. Someone asked, you know, are you going to retire some day in some of the beach and I said probably about have my laptop next to me right. Well, so here's another way I can answer your question. Then I've been on vacation since I left Corporate America and then Nice. I love it. I love it. That's fantastic and this is this is a fun episode, a lot of fun getting to discuss April. You anything I didn't ask or talk about, because no, I don't. Honestly, I'm yeah, I'm just sitting back here. Exactly. Okay, April, that was fantastic with him. That's yeah, I'm telling you, I'm a big Fan of thank you, I really and just knowing and understanding it is just again, I think it's just one of those products that we should be just thankful for. Yeah, I mean, I know it sounds like it's so simple, but they're more people that use it that I you hear about and it solves this little problem for them and it's stuff like that that makes us different in this country. That the truly is the entrepreneurial side of things, and that to me is just it's just a blessing. Well, I didn't know you when we started. Tell a doc in two thousand and two, but I but I can tell you the success came from your phrase people, process and service. Thank you so very kind of you. So that there's your brilliant there you go. That I didn't know with any would have trademarked it before me made a lot of money. So, before...

...we close, is there anything like that you would give as like a nugget of advice for entrepreneurs or anything that maybe you learned along the way? What twelve different companies you've started and six books you've written, is there any like piece of advice that you would give? Sure, at the very beginning of World War to the British army and what was left of the French army was run right up to the beaches and the the Germans would probably, if they hadn't hesitated, would probably have won the war. And Churchill said everything that floats, I want it going across the channel and bringing people back and all night long, you know, people in bathtubs and people in row boats and people in anything that floated. And and that was all about. Churchill said we will never surrender. And and you know, in the United States we had a president, cool coolridge, who said, who wrote a quote about persistence, and so I would suggest that everybody go look at at the persistence quote and it's it is, it says it all. That's awesome. It's true. Absolutely. Well, guys, thank you so much, Michael. Thank you so much for being here today and for joining us on the podcast. About to catch a play that down too, and you can't buy a still leave you. So it's you know, really, I can't removed his flight to do this. I I really, I can't thank you enough. I know. Yeah, absolutely, we're all going to places that should be sunny tomorrow. Right. Yeah, well, see, none of us work. I'll see if that sound turns out, but everybody, thank you so much for tuning in to this episode of People Process Service. Bill. You and I will be out next Wek in. April Air's going to fill in April and shelly shell he's going to jump in here too, and yes, excited and appreciate the those two jumping in to take care of stuff. You know, Shelley's a she's a old queen of doing this stuff too, so we'll break her out of her shot. No big deal. She choosed to do the radio show with us and a care all be so. She's got it. Shows the stuff for sure. I can't wait now. So make sure you guys checks out on it's an apple, spotify, quotify, the cool thing. It's on. It's all everywhere, man, but the tick Tock. Please you guys check it out for sure.

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